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About the training

The Ground Internship Program is a three-stage course providing both theoretical and practical training to selected students so they can master the art of Google AdWords.


1. Theoretical training

If your application is successful, the first stage will be a five-day theoretical course in online marketing and Google AdWords provided by the Google team together with other recognized experts. The theoretical training will help to underpin your knowledge by addressing the following topics:

  • Planning, developing and implementing marketing strategies
  • Branding
  • Creation and optimization of online campaigns
  • Google AdWords (Search, Display, AdWords for video – YouTube)
  • Google Analytics

2. Practical training

The practical training gives you invaluable experience in online marketing at one of several well-known Hungarian online marketing agencies.

  • The aim of the practical training is for you to master the use of Google AdWords online advertising options and to gain a clear understanding of campaign optimization strategies.
  • During the training you will perform various tasks arranged with the given agency that are designed to promote your professional development and ensure that your campaign management gets results.
  • The practical training takes place part time over at least eight weeks, and will involve an average of 20 hours a week.
  • Though we cannot provide financial support, the experience you will gain is a fantastic investment in your future since it will ease your way into a career in the marketing profession. Who knows? You might be just what the agency is looking for.

3. Independent project work

Once you have successfully completed both the theoretical and practical training, we will entrust you with setting up, managing and optimizing the AdWords campaigns of start-up companies and non-profit organizations so that you can put the knowledge you have gained into practice.

  • You are likely to be expected to manage one to three campaigns over three months on a weekly basis, based on the criteria and recommendations that we provide.
  • The campaign management is expected to take up two hours a week on average.
  • Naturally a mentor provided by Google will support your work.

We will run our next internship program in spring 2015. Applications are being accepted on a continuous basis.

Do you feel like the program is made for you? Read the application requirements here and upload your application! If you have any questions about the program, write to this email address..