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AdWords Academy

Power up the search engine

The aim of the training series is for our agency partners to become AdWords Certified professionals and to acquire online marketing knowledge that can readily be put into practice, right from the start.

Please note that the quarterly AdWords Academy is only open to agencies and web professionals that are members of Google Partners. After registering on the Ground website, the system will automatically display the available Academies if the registered email address is also registered with Google Partners.

Each course is open to a maximum of 40 people. You can sign up, after registering on the website under the Sign Up for the Academy tab, by clicking on "Hi, Your Name".


Course topics:

Beginner course

  • Basics of setting up and running AdWords campaigns
  • Writing ad texts
  • Correct use of keywords
  • Display campaigns
  • Conversion tracking

Intermediate course

  • Conversion tracking
  • Bid strategies
  • Use of add-ons
  • Optimization of display campaigns
  • Creative targeting methods

Advanced course

  • Setting up and running international campaigns
  • Remarketing campaigns
  • Dynamic keyword insertion
  • Use of best practices
  • Analyzing reports